Spire Southampton asked us to design a Children’s Services logo that was sympathetic to their overall brand guidelines, but that would make hospital treatment a more engaging and positive experience for young patients and their parents.

We originated a series of concepts based around a more sophisticated take on an elephant ‘mascot‘ already in use across the Group, drawing in elements from the main Spire brand to retain a strong corporate feel.

The resulting logo has been well received by children’s nurses in a number of Spire hospitals and is now being adopted as the basis of identity guidelines for Spire’s national Children and Young People’s Services.