A new building at Southampton General brought state-of-the-art children’s services together under one roof for the first time.

The brief for the branding for SCH was tricky. The identity needed to be highly professional to reflect the calibre of the hospital and its staff, but at the same time be welcoming and friendly to children, without being childish.

Following an extensive engagement exercise with stakeholders, the final logo struck just the balance the Trust wanted, and was rolled out across a suite of literature for patients and recruitment.